A Social Cure
Films by Title A-Z
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1h 38m
South Africa's "Brotherhood of the Hunt" campaign brilliantly redefined HIV testing. It turned a clinical procedure into a masculine rite of passage. Men were encouraged to "hunt" their status, framing the test as an act of courage and responsibility. This culturally savvy approach shattered stigma, leading to a massive surge in testing among men and proving that meeting people within their own narrative is the key to powerful public health impact.
Up Next in Films by Title A-Z
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A Wing & A Prayer
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About The War
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